Build with conviction.
Decide with evidence.
Nine timeless principles for the decisions that build a startup. From your first customer to scale, and whatever comes next.
Make the next commitment count.What’s on your desk?
Choose a challenge. Find a starting point.Nine principles.
Real decisions.
Start with the one that changes your next move. Each principle includes actions, evidence to seek and the traps to avoid.
Make customers choose you
Why will customers change what they do?
3 min read · Practical actionsAttack the assumption that matters most
What must we learn before we commit?
3 min read · Practical actionsFocus where you can win
Where can we build a position worth having?
3 min read · Practical actionsBuild the path from interest to adoption
How does interest become a customer outcome?
3 min read · Practical actionsKnow what each sale earns and consumes
What does a sale earn and consume?
3 min read · Practical actionsMove fast; scale on evidence
What deserves more resources now?
3 min read · Practical actionsBuild a team that owns outcomes
Who can deliver without a founder rescue?
3 min read · Practical actionsBuild advantages that compound
What gets stronger with each cycle?
3 min read · Practical actionsPreserve the ability to choose
Can we act if our preferred route is delayed?
3 min read · Practical actionsChallenge the bottleneck.
Choose the next test.
Download a practical AI companion grounded in these nine principles and BOM’s six building blocks. Add your venture context, challenge the evidence and turn a difficult choice into a test, an owner and clear proceed, change or stop conditions.
Markdown (.md) · Dutch · Upload to your own AI tool and choose your working language. Share only information you’re allowed to share. AI prepares; you decide.
What would you do?
Two fictional startups. Two different constraints. Practise the judgement behind the principles.
The pilot works.
Should you hire six people?
A paid trial, an enthusiastic user and a very different buying decision.
Explore the decision B2B software · ScalingDemand is there.
Delivery is falling behind.
When waiting for more proof becomes the more expensive choice.
Explore the decisionUseful principles deserve honest evidence.
Built from 18 research, strategy and practice sources, including BOM’s Venture Building Framework. No universal success score. No promised exit.
Read the evidence and its limits